SOSHOW

Sao Paulo
November, 2021

Curator and Co-Founder

So So, a compelling phrase implying paradox, inspires the So Show. This is a survey of works that explore and embody duality and the engagement between dreams and realities.

"'So so,' is good, very good, very excellent good: and yet it is not; it is but so- so. Art thou wise?" (Shakespeare, As You Like It).

Shakespeare first coined 'so so' alluding to that which is beyond satisfactory, but never excessive: a contradiction that demands contemplation. The exhibition aims at a physical replication of this process, pairing opposing or seemingly unlike works in conversation with each other, ultimately in order to challenge perspective and heighten perception.

The resulting thrill parallels a sensation of the uncanny, the Freudian concept of something familiar yet strange, as when dreams mix with reality.